ZOX was founded by three brothers—Jason, Brandon, and Jordan Kuipers—around their family’s kitchen table in 2010. What began as a creative project to make unique, collectible wristbands to match a pair of sneakers quickly evolved into a global community. Driven by a childhood passion for collecting and a desire to foster meaningful connections, the brothers built the brand on the pillars of being collaborative, philanthropic, and centered on an "epic experience." Every product, from their signature elastic Straps to their sustainable Bracelets, features a hidden motivational message and a unique serial number, reinforcing the brand's commitment to individuality and positivity.

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Today, ZOX has grown from a small family craft into a global phenomenon, reaching customers in over 185 countries and even making its way to the International Space Station. The company remains dedicated to its mission of "changing the world with kind words," using eco-friendly materials like recycled plastic water bottles to ensure their impact is as kind to the planet as it is to their customers. Despite their international success, the brothers maintain a "big kid" heart, fostering a supportive community where every piece is designed to be a reminder that you are loved and enough.